Marketing Analytics

Role: Category / Revenue Management

Level: Marketing Analytics

Location: New Delhi

Role- Category/ Revenue Management

Level- Assistant Manager/ Deputy Manager/ Manager

Location- Gurgaon

What will you be doing:

P&L Management & Driving Growth:

• Define & drive the short term and long-term growth agenda of the business while influencing various cross functional teams.

• Manage the business P&L and devise strategies to achieve revenue goals.

• Tactically manage active revenue levers to achieve the daily margin, conversion and transaction goals.

• Lead discussions on the relevant banking and non-banking alliances and execute tactical marketing campaigns.

• Track performance parameters and keep a tight control on business KPI numbers.

• Deep dive into competitor pricing data and use signals to improve category pricing.

• Deep dive onto demand signals / traffic data to decipher business and marketing strategy.

• Collaborate with marketing to devise and execute customer engagement strategies and campaigns.

• Understand new markets & segments – the trends/customer behaviour and work with marketing, supply and product to maximize conversion basis those trends.

• Work with product teams to automate / improve pricing, business reporting and alerting mechanisms.

• Collaborate with operations team to devise and ensure smooth post-sale processes.

Data-Driven Decision Making

• Analyze large datasets to uncover meaningful trends and generate insights that drive business decisions. 

• Build and run business experiments to validate hypotheses and test new initiatives.

• Conduct scenario modeling and forecasting to support strategic planning.

• Own reporting for the category and create automated dashboards and tools to track business performance.

Collaboration & Stakeholder Management

• Work closely with key internal stakeholders to align on priorities and drive execution.

• Communicate effectively across teams, manage multiple workstreams, and deliver under tight timelines

Qualification and Experience:

• MBA from reputed institute with 1 to 5 years of experience in business/ revenue/ category role for a consumer facing, technology enabled business/product from e-commerce industry.
  
  

Key Success Factors for the Role:

• Mindset that will constantly think about Return on Investment, business and revenue. 

• Passion for data and an exceptional ability to solve complex problems.

• Strong communication skills, Influencing skills, great interpersonal & stakeholder management skills.

• High on energy, team player coupled with a great attitude.